Technology & Tools

Track and Trace

Definition

Track and trace is the capability to follow products forward through the supply chain (tracking) and reconstruct their history backward (tracing) at the shipment, batch, or serial-number level.

In Practice

Tracking answers 'where is it now?' — the live status of an order or shipment. Tracing answers 'where has it been?' — which lot of raw material went into which finished batch, shipped to which customers. Both rest on capturing identifiers (lot numbers, serial numbers, SSCC labels) at every handoff.

For regulated industries, traceability is law: pharmaceutical serialization (DSCVA in the US, FMD in Europe) and food safety rules (FSMA 204) require rapid, precise recall capability. For everyone else, it is the difference between recalling one lot and recalling everything.

Example: when a contaminated ingredient lot is identified, a food company with strong trace data pulls the exact 3,200 affected cases from 14 DCs within hours — instead of destroying a month of production and issuing a public blanket recall.

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